The days of the Rat Pack and the public celebration of dangerous levels of drinking are mostly behind us these days. That’s not to say that famous people don’t lend their star power to boozy brands, like Beyoncé’s recent foray into whisky.Still, the non-alcoholic (NA) space has grown so much in recent years that it was a matter of time before we started seeing famous faces behind NA beers.
With packaging and branding design by Center, Bero is a new NA beer brand from Tom Holland. The Spider-Man actor has been open about the impact alcohol has had on his health—in 2022, Holland initially challenged himself to a Dry January but extended his abstention from alcohol until his June birthday. The Spider-Thespian eventually found that he was happier, healthier, and more emotionally stable while off the drink and quit altogether.
