Tiger Beer, first brewed in Singapore in 1932 and now one of the biggest brands in Asia, has unveiled a brand refresh and partnership with Premier League football (or “soccer,” if you prefer) club Manchester United.
The new look retains the fierce jungle cat icon, of course. Many of the core brand elements remain mostly unchanged, including the Tiger wordmark, the “World Acclaimed” tagline in gold script, and the “Since 1932” message. However, the presentation of these signature Tiger Beer elements was rearranged and slightly refreshed for a modernized and crisper presentation. Similarly, the color palette remains the same, though the background is now dominated by a single color. Different graphics, like the roaring tiger and wordmark, are given room to spread across the labels rather than being restrained and confined to and around a shield.
The expanded and bolder graphical components align with the beer brand’s new direction, described as “uncage the tiger.” It’s part of Tiger’s forward-thinking approach to celebrate ambition and drive.
