Last summer, we were given a preview of the forgotten soda brand Slice’s rebirth.
The fruit-flavored soft drink was PepsiCo’s champion to rivals like Coca-Cola’s Sprite and lemon-lime 7Up. Launched in 1984, Slice stood out from the competition by having 10% real fruit juice, though eventually, the brand would drop that. New stewards Suja Life, a brand of healthier-for-you products, reimagined Slice as a low-sugar, gut-friendly soda, unlike the sugary pop of previous permutations. Nonetheless, Suja decided to stick to a strong nostalgic design, courtesy of creative agency Zero Studios.
