Evie’s got a bold refresh from Pulp + Wire that makes each bag feel as rich as the flavors inside. The oversized pecan at the center of the pack is a smart move as it immediately signals what’s inside while reinforcing the crunchy, caramelized texture of the product.
The typography feels warm and friendly, with a subtle nod to classic Western branding, while the blue banner grounding the flavor name adds a structured contrast. The color choices are unexpected but effective, giving each variety a distinct personality while keeping everything cohesive. The whole design feels full of energy, but keeping the nut at the center of the design ties it all together.
