O-I France launches strategic overhaul to strengthen market position

O-I France launches strategic overhaul to strengthen market position


Glass bottle manufacturer O-I France has introduced a new transformation initiative called ‘Fit to Win’ to improve its operational flexibility in France.

This move is designed to tackle the company’s challenges in the glass industry, driven by a decline in the wine sector, combined with excess production capacity and intense competition. 

The Fit to Win programme is set to enhance the flexibility and responsiveness of the company’s operations, making its glass products more competitive and accessible in the market.

As part of the initiative, O-I France has initiated a consultation process with employee representatives in France and Europe.

Discussions are centred around potential operational changes at several plants across France.

The consultation includes the possibility of adjustments at the Gironcourt, Puy-Guillaume, and Reims plants.

Proposed changes include the potential cessation of production at the Vayres plant and the possible closure of the Vergèze plant.

Additionally, the company is evaluating a reduction in administrative functions at its French headquarters.

O-I France is also considering a substantial investment in its French facilities as part of its 2025 capital plan.

The proposed restructuring could impact up to 320 positions, including a mix of newly created roles and eliminated positions.

The company says it aims to support affected employees responsibly throughout the process.

All changes will be carried out with full consultation with the relevant authorities and employee representative bodies.

Last month, O-I Glass finished a biofuel trial for sustainable glassmaking at its Harlow plant in the UK.




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