STōK Energy’s packaging, designed by Danone Internal Brand Design, leans into punchy contrast and bold illustration. The cream-toned can is stamped with thick, black typography and an exaggerated elk-like mascot with its antlers framing a branded “ENERGY” badge like a trophy.
The animal illustration shifts in color by flavor, adding personality while keeping the layout consistent. Lightning bolts bookend the logo, referencing the drink’s caffeine kick. The design feels pulled from retro rodeo posters or gas station collectibles.
