AE Global, a sustainable packaging solutions provider, has introduced verified badges for plastic-negative and plastic-neutral packaging.
The certifications are created in partnership with rePurpose Global, a prominent plastic waste platform.
This collaboration guarantees that the verification of environmental impact is both thorough and trustworthy for the brands involved.
Specifically, participating brands can now showcase official icons that represent their plastic recovery initiatives.
The badges indicate whether a brand is recovering an equivalent amount of plastic used in its packaging (plastic neutral) or double that amount (plastic negative).
These new certifications are intended to improve product visibility in retail environments and online marketplaces.
Research conducted by rePurpose Global shows strong consumer backing for this initiative.
Specifically, a nationwide survey revealed that 95% of consumers are prepared to pay a premium for products that support plastic recovery.
Among consumers who prioritise sustainability in their purchasing choices, the readiness to pay more is even greater.
This trend highlights the increasing demand for environmentally conscious products.
AE Global managing partner Mike Forenza said: “When brands show they’re taking responsibility for their plastic footprint, it drives real-world impact and consumer trust.
“Through these on-pack icons with rePurpose Global, we’re making it easy for brands to integrate plastic recovery into their packaging strategy while delivering verified sustainability that stands up to scrutiny.”
Several brands such as Thrive Market and Saie Beauty have already embraced the rePurpose Global Plastic Neutral certifications.
In 2024, AE Global and rePurpose Global worked together to recover 380,000lb of ocean-bound plastic waste.
rePurpose Global co-founder and CEO Svanika Balasubramanian said: “Positive environmental impact and operational efficiency aren’t at odds. They can be built directly into a brand’s supply chain.
“Sustainability isn’t just good for the planet, it’s a competitive advantage, and these packaging certifications set a new standard for how packaging and purpose can align.”
In February this year, AE Global and rePurpose Global extended their partnership to offer a sustainability programme.
