Kif’s cans, designed by Boredom Kills Creative, feel like a summer garden party in your hand. Bold, leafy illustrations wrap around each flavor with pops of fruit graphics that signal what’s inside, like guava basil or passionfruit lemongrass.
The free-flowing, almost handwritten logo feels playful and approachable, balancing the clean label claims and probiotic callouts. The off-white base lets the greens and bright accent colors really shine, creating a fresh, alive look that feels as bubbly as the drink itself.
Alex Adam, founder and creative director of Boredom Kills Creative, discusses how the design came to be.
