Chilean pulp and paper company CMPC has announced “The Salmon Packaging Design Competition.”
“Rising consumer demand for aesthetic and customizable packaging has transformed packaging design into a key competitive advantage, especially in the food industry, where brand perception and convenience strongly influence purchasing decisions,” CMPC notes.
CMPC adds that the salmon industry has a unique opportunity to innovate by developing packaging that blends functionality, sustainability, and visual impact.
“As the world moves toward more sustainable food systems, farmed salmon, particularly from the pristine waters of southern Chile, stands out as one of the most efficient animal proteins, offering advantages in feed conversion, water use, and carbon footprint,” CMPC says.
The contest will tap into the talent of exceptional designers so as to enhance the competitiveness of Chilean salmon products in the U.S. market through packaging innovation that aligns with both environmental values and consumer expectations.
Contest Details
The Salmon Packaging Design Competition asks participants to create innovative packaging using corrugated cardboard sourced from sustainable and renewable materials.
The primary objective is to design visually appealing and functional salmon packaging that reflects U.S. consumer preferences, integrates key technical considerations, and aligns with consumer habits and expectations in the U.S. market.
This year’s focus is the “Smoked Salmon Charcuterie Board by Latitude 45”—a premium, ready-to-serve product that combines hot and cold smoked salmon. Exported to the United States, the product is designed for direct consumption, with a strong emphasis on convenience, presentation, and brand identity.
Diverse participants—including designers, design agencies, students, and sustainable design enthusiasts—are invited to take part, provided they demonstrate a strong understanding of the U.S. market and cultural context. Individuals and teams are both welcome to apply.
Entries are due November 17, 2025, and winners will be announced on December 9, 2025.
Additional details about The Salmon Packaging Design Competition can be found here.
