Getting into a pouch of deliciously sweet Capri Sun involves a satisfying poke with a sharpened straw. On the flip side, failing to pierce into that juicy pouch can be incredibly disappointing, especially when you’re so close to that liquid goodness.
This Halloween, Capri Sun is playing on the “Trick or Treat” custom with a pair of Capri Sun pouches. The “treat” is a regular Fruit Punch Capri Sun, while the “trick” looks identical, but is made from ripstop nylon and heat sealed on the inside, making it impervious to any and all straw pokes.
Kraft Heinz, makers of Capri Sun, worked with creative agency Mischief to conjure up the promotion, with support from The Kitchen (Kraft Heinz’s in-house creative agency), Zeno Group, and Carat.
