branding

Another Hendrick’s Gin? This One Comes in a White Bottle
Another Hendrick’s Gin? This One Comes in a White Bottle
Barbara RuckerFeb 24, 2026

Hendrick’s Gin announces a new addition to its permanent lineup, called “Another Hendrick’s Gin”…

TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
Barbara RuckerFeb 23, 2026

TRUFF Hot Sauce Redesign: TRUFF unveils its 2026 in-house packaging refresh, transitioning from a digitally-native…

Nice Try, Pizza Hut, But There’s No Such Thing As a Vertical Pizza Box
Nice Try, Pizza Hut, But There’s No Such Thing As a Vertical Pizza Box
Barbara RuckerFeb 18, 2026

Pizza Hut and creative agency Isis tease Londoners with a non-functional vertical pizza box…

Have Brands Forgotten About the Joy of Sex?
Have Brands Forgotten About the Joy of Sex?
Barbara RuckerFeb 12, 2026

The sexual wellness category lacks branding that celebrates and reflects the joy and pleasure…

Top Fox's Pumpkin Seeds Stand Out in Stores with Revamped Packaging
Top Fox's Pumpkin Seeds Stand Out in Stores with Revamped Packaging
Barbara RuckerDec 23, 2025

Jeremy Zobrist’s decades of experience in the food industry have taught him a few…

Solely Emphasizes Fruit Focus with Packaging Redesign
Solely Emphasizes Fruit Focus with Packaging Redesign
Barbara RuckerDec 23, 2025

Manish Amin, VP of marketing at Solely, described an experience he thinks perfectly conveys…

Gentlebrand Helps REFITEC Angola Embrace Roots with Boavista Cooking Oil
Gentlebrand Helps REFITEC Angola Embrace Roots with Boavista Cooking Oil
Barbara RuckerJul 3, 2025

Gentlebrand Design Agency’s has recently collaborated with REFITEC Angola, a company dedicated to bringing…

Global Pouch Forum to Feature Innovative Presentation on Cube-Style Pouches
Global Pouch Forum to Feature Innovative Presentation on Cube-Style Pouches
Barbara RuckerMay 28, 2025

Global Pouch Forum, taking place June 18-20 in Clearwater, Florida, is set to feature…