branding

The Best Packaging From Global Pet Expo 2026

The Best Packaging From Global Pet Expo 2026

Global Pet Expo may be known for innovation in treats, toys, and nutrition, but it’s increasingly becoming a showcase for something…

Barbara RuckerMar 31, 2026
Purple Creative Helps Asahi Super Dry Redesign Packaging
Purple Creative Helps Asahi Super Dry Redesign Packaging
Barbara RuckerDec 3, 2024

Purple Creative has evolved the global packaging design system for Asahi Super Dry, Japan’s…

bluemarlin Helps Cisk Undergo Redesign for Diverse Beer Range
bluemarlin Helps Cisk Undergo Redesign for Diverse Beer Range
Barbara RuckerDec 2, 2024

bluemarlin, a leading global brand design consultancy, has unveiled the successful rollout of the…

Sun Branding Helps Goodfella's Embrace Italian Roots with Redesign
Sun Branding Helps Goodfella's Embrace Italian Roots with Redesign
Barbara RuckerOct 21, 2024

Goodfella’s turned to Sun Branding, to explore how their brand proposition could look, feel…

Trinity Brand Group Helps Founders Brewing Relaunch All Day IPA
Trinity Brand Group Helps Founders Brewing Relaunch All Day IPA
Barbara RuckerSep 30, 2024

Trinity Brand Group, a leading independent full-service brand strategy and creative agency, has announced…

Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy?
Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy?
Barbara RuckerSep 29, 2024

Can a brand “own” a hierarchy? The distinctiveness of how a brand organizes and presents…

Bold Scandinavia Adds a Touch of Royalty to Beer Rebrand
Bold Scandinavia Adds a Touch of Royalty to Beer Rebrand
Barbara RuckerAug 12, 2024

Bold Scandinavia, a Copenhagen-based agency, revitalized the Royal Beer brand, giving it a fresh…

Easy ways of branding your small business packaging: updated
Easy ways of branding your small business packaging: updated
Barbara RuckerAug 6, 2024

For small businesses, every detail counts! Utilizing branded packaging can leave a lasting impression,…

Shelf Life 021: Heritage Brands vs. Modern Heritage
Shelf Life 021: Heritage Brands vs. Modern Heritage
Barbara RuckerJul 8, 2024

I won’t sit here and explain what a heritage brand is. If you’re reading…