branding

Trinity Brand Group Helps Founders Brewing Relaunch All Day IPA
Trinity Brand Group Helps Founders Brewing Relaunch All Day IPA
Barbara RuckerSep 30, 2024

Trinity Brand Group, a leading independent full-service brand strategy and creative agency, has announced…

Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy?
Shelf Life 033: Can a Brand “Own” a Packaging Design Hierarchy?
Barbara RuckerSep 29, 2024

Can a brand “own” a hierarchy? The distinctiveness of how a brand organizes and presents…

Bold Scandinavia Adds a Touch of Royalty to Beer Rebrand
Bold Scandinavia Adds a Touch of Royalty to Beer Rebrand
Barbara RuckerAug 12, 2024

Bold Scandinavia, a Copenhagen-based agency, revitalized the Royal Beer brand, giving it a fresh…

Easy ways of branding your small business packaging: updated
Easy ways of branding your small business packaging: updated
Barbara RuckerAug 6, 2024

For small businesses, every detail counts! Utilizing branded packaging can leave a lasting impression,…

Shelf Life 021: Heritage Brands vs. Modern Heritage
Shelf Life 021: Heritage Brands vs. Modern Heritage
Barbara RuckerJul 8, 2024

I won’t sit here and explain what a heritage brand is. If you’re reading…

Is Ette Spirits’ Packaging as Refreshing as Its Rose Petal Vodka?
Is Ette Spirits’ Packaging as Refreshing as Its Rose Petal Vodka?
Barbara RuckerJul 1, 2024

Ette Spirits’ Flora Rosa vodka packaging features a minimalist design with a soft pink…

Rate the Redesign: Stranger & Stranger Gives Copalli Rum a Fresh Look 
Rate the Redesign: Stranger & Stranger Gives Copalli Rum a Fresh Look 
Barbara RuckerJun 24, 2024

We all love a good redesign. Or is it that we all love to…