Belgian packaging solutions provider VPK Group has made a deal to increase its shareholding in UK corrugated cardboard producer Ribble Packaging from 30% to 50%.
The deal gives VPK joint control alongside Ribble’s existing shareholders, following the Belgian company’s initial minority investment made in 2023.
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The transaction aligns with VPK’s long-term plan to build a stronger position in the fanfold packaging segment and extend its operational reach across Europe.
The group’s fanfold network currently includes sites in Alizay, France, and at the Zetacarton facility in Senna, Italy.
Ribble managing director Stephen Rector stated: “This new 50/50 joint venture position unlocks the full potential of the Ribble/VPK partnership and will facilitate and support continued sustainable growth, innovation and enhanced service for our customers. Ribble’s organisation structure, strategy and day-to-day activities remain unchanged.”
Fanfold, a continuous strip of corrugated board with pre-scored folds that can be cut to length, is gaining traction in e-commerce and logistics.
Its ability to match varying product sizes is a way to limit material use and enhance transport efficiency.
VPK’s higher stake in Ribble underpins its strategy of developing a vertically integrated model.
The group operates its own paper mills in Belgium and France.
Through the new agreement, VPK aims to serve e-commerce operators, distribution centres and customers focused on right-sized packaging across Europe in a more efficient way.
VPK Group CEO Pierre Macharis added: “Ribble has invested significantly in recent years and, with more than 80 years of experience – including 30 years in fanfold – has evolved into a leading UK market player in this segment. By deepening our partnership, we strengthen our position in this fast-growing market and respond to the increasing demand for right-sized packaging.”
In July 2025, VPK Group appointed Patrick Leclercq as the new divisional CEO of its corrugated board division.
