- Keurig Dr. Pepper announces a brand refresh for Snapple, but don’t expect any new glass bottles in the short term.
- Snapple’s 90s look clearly inspires the refresh and follows the brand’s recent strategy of tapping into its heyday to recapture consumer attention.
Keurig Dr. Pepper (KDP) has announced that one of its beverage brands, Snapple, is getting a facelift. Though Snapple won’t say who is behind the brand refresh (we asked), the update is in line with its previous use of nostalgia for its 90s heyday.
We saw the nostalgia play from Snapple recently when it refreshed its alcoholic Snapple Spiked in Canada, done by Wedge. Last fall, Snapple also brought back its iconic glass bottles in a promotion limited to NYC.
