This peanut butter line wastes zero time getting to the good part. It’s all about flavor, craveability, and big shelf impact.
Designed by Relish, the bold, wavy wordmark takes up most of the label, creating a unified block that’s easy to spot from a few steps away. Hazelnut, peanut, and chocolate each get their own punchy palette, so deciphering flavors feels effortless without piling on extra graphics. The small ingredient icons give just enough detail without cluttering the label. Best of all, the system is built to scale, with a simple descriptor swap for different markets (“protein cream” in parts of Europe and “protein spread” for the US) while the family look stays perfectly intact.
Dimitar Popav, Creative Strategist & Founder of Relish, talk about the design process below.
