- S&Co creates a typography driven identity for Cacao Disidente that uses bold type and vibrant color to modernize hot chocolate.
- The design blends graphic experimentation with subtle cacao references, offering a fresh alternative to traditional craft chocolate branding.
Typically, hot chocolate has a juvenile undertone. There’s a sense that the beverage is just for kids, or at least those who want a bit of sweet delight.
Cacao Disidente’s hot chocolate system by S&Co turns a simple cylindrical format into something quietly disruptive. The typography leans into oversized sans serif lettering wrapping around the form and flipping orientation so the product reads differently from every angle, creating a playful tension between control and rebellion.
