- Bish is a bold, hormone-health nutrition bar that uses vibrant, identity-driven design to move away from clinical wellness aesthetics.
- The Working Assembly created a striking 60s-inspired visual system with bright colors and oversized, expressive typography.
Wellness branding has long borrowed from the visual language of the pharmaceutical world.
It’s the easy, obvious choice. Think all pale palettes and blunt minimalism, but Bish has a design that’s far bolder, aligning itself with a broader cultural turn toward identity-driven design.
