Brand Refresh

Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Bust Out The Salsa and Guacamole; Tostitos Just Got a Brand Refresh
Barbara RuckerApr 2, 2026

PepsiCo Foods has unveiled an update to tortilla chip brand Tostitos, courtesy of the…

Center Leads a Strategic Identity Refresh for Quip
Center Leads a Strategic Identity Refresh for Quip
Barbara RuckerApr 1, 2026

Quip unveils a new identity system ten years after its launch. Following Quip’s launch,…

Malley Gives Sauna Water a Refresh That Doesn’t Break a Sweat
Malley Gives Sauna Water a Refresh That Doesn’t Break a Sweat
Barbara RuckerMar 29, 2026

Previously a collaboration between Portage Brewing and Cedar & Stone Sauna, Sauna Water is…

Studio Chong’s Bubblegum Stuff Refresh Sticks To Silly Fun
Studio Chong’s Bubblegum Stuff Refresh Sticks To Silly Fun
Barbara RuckerMar 26, 2026

Studio Chong refreshes novelty goods brand Bubblegum Stuff. The update highlights Bubblegum Stuff’s silly…

Zevia Adds New Soda Flavors and Refreshes Visual Identity
Zevia Adds New Soda Flavors and Refreshes Visual Identity
Barbara RuckerMar 23, 2026

Zero-sugar beverage brand Zevia has added Peaches & Cream and Orange Creamsicle to its…

They Made the Snickers Logo into a Typeface Because Why Not! 
They Made the Snickers Logo into a Typeface Because Why Not! 
Barbara RuckerMar 11, 2026

Studio Drama has translated the Snickers wordmark into an entire typographic system called Snickers…

Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Hippeas Harnesses the Joy of Chickpeas in New Brand Refresh 
Barbara RuckerMar 5, 2026

Hippeas has unveiled a rebrand featuring a new mascot and reimagined wordmark. The refreshed…

J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread
J.M. Smucker Co Announces Packaging Refresh Of Smucker’s Fruit Spread
Barbara RuckerMar 3, 2026

J.M. Smucker Co. recently unveiled a packaging change to its Smucker’s fruit spreads. The…