brand identity

Gap Tooth Soda Is Imperfect and Proud of It

Gap Tooth Soda Is Imperfect and Proud of It

Soda packaging design seems to be either ultra-polished or overly wellness-coded. Gap Tooth Soda, designed by Saint-Urbain, leans into personality…

Barbara RuckerApr 21, 2026
Shelf Life 105: The Rise of Founder-Designed Packaging
Shelf Life 105: The Rise of Founder-Designed Packaging
Barbara RuckerMar 29, 2026

Founder-designed packaging is emerging as a response to overly polished, interchangeable branding, trading perfection…

Studio Chong’s Bubblegum Stuff Refresh Sticks To Silly Fun
Studio Chong’s Bubblegum Stuff Refresh Sticks To Silly Fun
Barbara RuckerMar 26, 2026

Studio Chong refreshes novelty goods brand Bubblegum Stuff. The update highlights Bubblegum Stuff’s silly…

Banana Creative Injects Latin Flavor Into Kiosco Rebrand
Banana Creative Injects Latin Flavor Into Kiosco Rebrand
Barbara RuckerMar 25, 2026

Featured Shark Tank South American food brand Toast-It rebrands to “Kiosco,” or Kiosk, on the advice…

Cacao Disidente’s Hot Chocolate Speaks in Type and Color
Cacao Disidente’s Hot Chocolate Speaks in Type and Color
Barbara RuckerMar 25, 2026

S&Co creates a typography driven identity for Cacao Disidente that uses bold type and…

The Best Packaging Redesigns of Winter 2026
The Best Packaging Redesigns of Winter 2026
Barbara RuckerMar 24, 2026

Winter has passed, the snow is thawing, and the weather is giving way to…

Shelf Life 104: Drenched in Photography But Light On Clarity?
Shelf Life 104: Drenched in Photography But Light On Clarity?
Barbara RuckerMar 22, 2026

I wrote about therise of vibe-based flavor naming a few months back. Specifically about…

LALA Teams up with Conciergency to Create Mexican Soccer Jersey Milk Cartons
LALA Teams up with Conciergency to Create Mexican Soccer Jersey Milk Cartons
Barbara RuckerMar 20, 2026

Mexican food and dairy company LALA has unveiled a limited-edition packaging collection inspired by…

They Made the Snickers Logo into a Typeface Because Why Not! 
They Made the Snickers Logo into a Typeface Because Why Not! 
Barbara RuckerMar 11, 2026

Studio Drama has translated the Snickers wordmark into an entire typographic system called Snickers…