brand identity

TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
TRUFF Loses its Design ‘Edge’ With Retail-Ready Refresh
Barbara RuckerFeb 23, 2026

TRUFF Hot Sauce Redesign: TRUFF unveils its 2026 in-house packaging refresh, transitioning from a digitally-native…

The Yarza Twins and Lupia Craft Beer Celebrate Single-Hop Purity
The Yarza Twins and Lupia Craft Beer Celebrate Single-Hop Purity
Barbara RuckerFeb 17, 2026

These cans ditch the usual craft beer visual language and instead feel like a…

Relish Creates A Flavor-First Design for Protein Peanut Butter Line
Relish Creates A Flavor-First Design for Protein Peanut Butter Line
Barbara RuckerFeb 17, 2026

This peanut butter line wastes zero time getting to the good part. It’s all…

Coca-Cola’s 2026 Lunar New Year Cans Turn Tradition Into a Regional Love Letter
Coca-Cola’s 2026 Lunar New Year Cans Turn Tradition Into a Regional Love Letter
Barbara RuckerFeb 16, 2026

A regional campaign that still makes room for local stories is harder than it…

‘Purse Candy’ Powerhouse: Fun, Dynamic Redesign from BUILT Puffs Up Performance
‘Purse Candy’ Powerhouse: Fun, Dynamic Redesign from BUILT Puffs Up Performance
Barbara RuckerFeb 12, 2026

As demand for protein snacks grows, it’s never been clearer: consumers are looking beyond…

Five Steps to Maximize Value Before Selling Your Packaging Business
Five Steps to Maximize Value Before Selling Your Packaging Business
Barbara RuckerSep 12, 2025

For many packaging business owners, the company is more than a source of income…

James Cropper restructures with new brand identity
James Cropper restructures with new brand identity
Barbara RuckerJul 23, 2024

James Cropper is celebrating its 180th anniversary. Credit: James Cropper. Advanced materials and paper…